Mixed Greens
Mixed Greens is run by two serious photographers and foodies, and they are competing with some pretty sophisticated websites for attention on the internet. There old format wasn’t cutting it, so they asked me to redesign it.
We kept enough flavor from the old design (same logo and masthead, white background, bright green links) to make sure their existing readership would not be overly shocked by the new layout. However, we added some features that simply did not exist before.
Previously, the website had a typical blog structure, where the 10 most recent stories simply chained up on the homepage, creating a very long page, and access to only 10 of hundreds of articles the owners have written on local, sustainable food. The new design creates an engaging way to present dense amounts of information as is typical of newspaper and magazine websites: there is a short teaser and thumbnail for many of the stories, with a headline for dozens of others. This allows access to 39 stories on the homepage, while still not feeling visually overwhelming.
The new site also features a slick photo gallery to show off their work. The site owners have the ability to upload their own photos to the gallery. Since this is accomplished with WordPress, they have no fear of “breaking” the layout.